The Indian market for voice AI is massive, underserved, and full of traps. We spent three months talking to SMBs, enterprise buyers, and competitors across BFSI, insurance, and e-commerce. Here's what we found. The Opportunity India is underserved. High volume. Imagine if you could serve the bottom 99% of businesses that can't afford a dedicated sales team. But there are real challenges: Low ACV makes unit economics brutal Indic languages are underworked by most AI providers B2B piloting is painfully slow compared to the US What the Competitors Are Doing The landscape breaks down into three categories: Platform Players Bolna (YC-backed) is building a platform to create voice agents. They're going horizontal, letting anyone build custom agents. GreyLabs raised $10M and went vertical into BFSI. Their top use cases tell you everything about where value lives: Lead intent analytics Audit all calls automatically Pre-qualified leads before human handoff 100% coverage of calls